WHO IS SP RHODES?

SP RHODES HAS TWO DISTINCT SPECIALTY DIVISIONS;

1. PROFESSIONAL CREATIVE SERVICES THAT PROVIDE SUPPORT AND ADVISORY TO BOTH INDIVIDUAL EQUESTRIANS AND EQUESTRIAN BUSINESSES OF ANY SIZE. THIS INCLUDES EQUESTRIAN LOGO DESIGN, FARM SIGN DESIGN AND WEBSITE DESIGN.

2. ACCESSIBLE AND CONSISTENT LUXURY RETAIL EQUESTRIAN PRODUCTS THAT ARE DESIGNED AND MANUFACTURED EXCLUSIVELY BY OUR COMPANY.

YOUR EQUESTRIAN BRAND WILL ONLY BE IMPLEMENTED ON EITHER OUR OWN EXCLUSIVE BRAND OF PRODUCTS OR ON A CAREFULLY CURATED SELECTION OF OTHER BRANDS THAT MEET OUR STANDARD OF QUALITY AND AESTHETIC.

WE BELIEVE THAT ALL RIDERS SHOULD HAVE ACCESS TO BEAUTIFUL EQUESTRIAN THINGS THAT HELP ENHANCE THEIR EQUESTRIAN EXPERIENCE. WE ALSO BELIEVE THAT ALL EQUESTRIAN BUSINESSES, BIG OR SMALL, NEED A RESOURCE THAT UNDERSTANDS THE INDUSTRY IN WHICH THEY SEEK GROWTH. WE ARE THOSE PEOPLE.

Chester Icon

THE ICON

The SP RHODES Brand represents our business intent. Our icon is an expression of both the equestrian lifestyle and a strategic approach to equestrian branding. 

The King is the leader in the game of chess. He stands the tallest in the chess set and has center stage on the chess board; flanked by the queen (who is ultimately the strongest) and protected by his assembled army. He is limited in movement but can play an integral part of the strategy when called upon toward the end-game when many of his army support has fallen by the wayside. The King (your equestrian brand) is the ultimate tool in growing your equestrian business and building your following (army). The King is the most protected piece on the chess board and his every move is strategic; he is the last piece standing and the foundation of the entire game. 

We are using this iconic metaphor to express the importance equestrian brand strategy; our goal is to service your King (your equestrian brand) in a way that positions you for growth and success. It is for that reason you will see Chester on all of our products. Our icon is a commitment to both our brand and yours that the products and services you commission will be created thoughtfully and in the best-interest of your equestrian brand. 

THE WORDMARK

The SP RHODES wordmark features an incomplete letter “O” that has been inspired by an ensō (“circular form”; a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to allow creativity). 

It also represents the idea that equestrian branding is never complete; it is infinite, it is ever-evolving and exists in a continuum. 

There will always be gaps in this continuum and it is both your job and ours to recognize where we can bridge these gaps through thoughtfully inspired brand implementation. 

WHY CHOOSE SP RHODES FOR YOUR EQUESTRIAN BRANDING?

WE HAVE EXPERIENCE: We are a dedicated group of thinkers with deep roots in luxury athletics and creative agency culture. Our advisory board is comprised of equestrian professionals globally; including some of the most successful apparel industry leaders, attorneys, accountants and creatives. Our executive team includes second-career entrepreneurs who have a special interest in equestrian sport with a storied background in luxury sporting apparel. This has been the catalyst to our European connections and our understanding of technical fabrics and fit. We have applied this knowledge to the research and development of better, smarter equestrian apparel options that meet our standards for fit, function and style.

WE ARE INNOVATORS: Our combined experience gives us the confidence to challenge design and utility boundaries that have become status quo in our industry. Our aim is to improve products in a way that makes it impossible to settle on what “once was” and introduce equestrians to new ways of doing things things that improve their purchasing experience. We are do’ers and brand strategists. We believe in better things through better quality and thoughtful design for the greater equestrian good.  

WE ARE INCLUSIVE: We are sticklers for luxury things but understand that living an equestrian lifestyle can be costly. We do our best to consider accessibility in all that we do so that we can bring quality equestrian brand experiences to riders in all walks of life. From a little girl in Idaho who wants a quality brush set to an International company that wants to give their clients a quality equestrian brand experience. We consider everyone and believe that exclusivity should not come at the expense of inclusivity. 

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INCLUSIONS:

  • One-on-one design consultant and illustrator
  • Presented in hand-illustrated format
  • Priority service: 4-6 weeks
  • Custom color palette
  • Design is based on a comprehensive questionnaire
  • Competition is researched so we can strategically position your new brand
  • Up to Three concepts provided based on your questionnaire answers
  • Up to six revisions to your selected concept
  • Files are prepared in multiple color options and composition variations (stacked, horizontal)

INCLUSIONS:

  • Assigned to designated illustrator
  • Designs are presented in digital format
  • Custom colour palette
  • Timeline: 8-10 weeks
  • Design is based on a comprehensive questionnaire and the process is collaborative
  • Up to Two concepts provided based on your questionnaire answers
  • Up to four revisions to your selected concept
  • Files are provided in the colors of the version you select
  • All design files (.jpg, .png, .eps. .ai. .pdf, .ai)s

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