Live A Beautifully Branded Equestrian Lifestyle™

Live A Beautifully Branded Equestrian Lifestyle™


Our mission focuses on making high-quality equestrian products more accessible to our customers, offering superior performance and customization. We are dedicated to innovation, always seeking to turn ordinary items into extraordinary ones. Our goal is to create products that excel in both performance and design.

Our products are built on a foundation of creative skill and cutting-edge technology.

SP RHODES operates across three distinct, specialized divisions:

  1. Professional equestrian creative services. We operate a comprehensive design studio, meticulously staffed with uniquely skilled creative professionals. Our designers possess comprehensive knowledge about equine conformation, breed types, disciplines, and equipment. To establish a distinct identity for new brands and move away from conventional horse designs, we actively foster a creative environment where our design team is encouraged to infuse their work with their unique perspectives and individuality.
  2. Direct-to-Consumer Retail. Our website features over 500 different products that can be fully customized with your logo. We specialize in laser engraving and commercial quality embroidery using the latest technology to ensure beautiful results.
  3. Consulting. The growth of our business is testament to our strategic approach. Our executive team are not only horse lovers. We are led by disruptive strategists, MIT-educated technologists, software engineers and luxury retail superstars with over 30 years of experience. 

We firmly believe in empowering all riders with access to beautiful equestrian items that enrich their equestrian experience. We also recognize that equestrian businesses, regardless of size, requires a knowledgeable resource to facilitate their growth within our industry. 


SP RHODES is all about equestrian lifestyle and systematic branding.

Our logo, the King from chess, is a symbol of leadership and strategy. Much like the King in a chess game, your brand is crucial, and it needs careful planning and protection.

We use this symbol to highlight the importance of a well-planned equestrian brand strategy. Our goal is to enhance equestrian brands to promote growth and success. Our icon, Chester, is displayed on all our products as a sign of our commitment to thoughtful products and quality service.


The SP RHODES wordmark features an incomplete letter “O” that has been inspired by an ensō (“circular form”; a circle that is hand-drawn in one or two uninhibited brushstrokes) to express a moment when the mind is free to allow creativity. 

It also represents the idea that equestrian branding is never complete; it is infinite, it is ever-evolving and exists on a continuum. 

There will always be gaps in this continuum and it is both your job and ours to recognize where we can bridge these gaps through thoughtfully inspired brand implementation. 


We Have Experience

We are a team steeped in luxury athletics and creative agency culture. Our advisory board includes equestrian professionals worldwide, along with accomplished apparel industry leaders, lawyers, accountants, and creatives. Our executive team brings second-career entrepreneurs with a keen interest in equestrian sports and a rich history in luxury sporting apparel. This passion ignited our European connections and deepened our understanding of technical fabrics and fit. Leveraging this knowledge, we’ve been able to innovate and develop superior equestrian apparel options that meet our standards of fit, functionality, and style.

We Are Innovators

With our combined skills, we dare to change how things are traditionally done in our industry. Our goal is to make products so good, you won’t want to go back to the old ones. We introduce fresh, better ways for equestrians to shop. We are not just workers, but brand planners too. We focus on making things better through high quality and thoughtful design, all to benefit the equestrian world.

We Aim to Be Inclusive

We love luxury, but we know that the equestrian lifestyle can be expensive. We always keep affordability in mind, aiming to deliver quality equestrian experiences to riders everywhere. Whether it’s a young girl in Idaho wanting a good brush set or a global company aiming to give their clients a top-notch equestrian experience, we care about all. We believe that being exclusive shouldn’t mean being less inclusive.

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All the products on this website can be customized with your logo. Some products (like grooming tools) are customized using engraving. Other products are customized using embroidery. In order to place an order for branded products, we need to have your logo on file. You can also order products without customization. 

Most products have a tiered pricing option with discounts that will be applied in your cart. All items are available as horse show awards.

If the products you are ordering are being engraved, there is no cost to add your file to our system; send your logo to and enter your farm name when prompted after you select “YES” to customization on the product you are purchasing. The option to add your farm name will appear once you confirm you want customization. 

If you are ordering apparel, stable accessories or horse wear that requires embroidery, you will need to either send us your stitch file (.DST file – no additional charge) or pay for an embroidery package. Packages range from $125 to $425 depending on how many stitch file sizes you require. 

Once your logo is on file for embroidery, you are not required to pay for digitizing again and can have access to your files at any time.

All questions related to your logo and starting an account can be directed to or you can open an online chat.


  • One-on-one design consultant and illustrator
  • Presented in hand-illustrated format
  • Priority service: 4-6 weeks
  • Custom color palette
  • Design is based on a comprehensive questionnaire
  • Competition is researched so we can strategically position your new brand
  • Up to Three concepts provided based on your questionnaire answers
  • Up to six revisions to your selected concept
  • Files are prepared in multiple color options and composition variations (stacked, horizontal)


  • Assigned to designated illustrator
  • Designs are presented in digital format
  • Custom colour palette
  • Timeline: 8-10 weeks
  • Design is based on a comprehensive questionnaire and the process is collaborative
  • Up to Two concepts provided based on your questionnaire answers
  • Up to four revisions to your selected concept
  • Files are provided in the colors of the version you select
  • All design files (.jpg, .png, .eps. .ai. .pdf, .ai)s

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