Live A Beautifully Branded Equestrian Lifestyle™

Live A Beautifully Branded Equestrian Lifestyle™


Equestrian-Focused Website Design Services

With an understanding of both the aesthetic appeal and the functional requirements of the equestrian industry, our team crafts state-of-the-art, visually stunning and highly effective websites

Our Deep-rooted Experience in the Equestrian Industry Sets Us Apart

Distinctive and Engaging Websites

At SP RHODES, we understand that your equestrian business is as unique as the bond between a horse and its rider. We are equipped with a full-service web development team that can help you create a website tailored to your specific needs. 

If you are looking to open an online store, venture into horse sales or simply have a basic online presence, we can help. 


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What We Provide

Our deep-rooted experience in the equestrian industry sets us apart, equipping us to create distinctive and engaging websites that don’t just reflect your business – they amplify your brand’s unique identity. We understand that the equestrian world is diverse, spanning across disciplines, services, and products. This is why our web designs are bespoke, tailored to resonate with your specific audience.

With an understanding of both the aesthetic appeal and the functional requirements of the equestrian industry, our team crafts visually stunning and highly effective websites. We utilize contemporary design elements, easy-to-navigate interfaces, and strategic user pathways to guide your visitors through an engaging journey.

We ensure our designs reflect your authenticity, integrity, and commitment to the equestrian life. Whether you offer top-tier training services, quality equestrian products, or breed champion horses, our designs will convey your passion and dedication, drawing in your desired audience.


We Are Disruptors

Our business model is built on the pillars of efficiency, advanced technology and challenging what we consider average. Our web team has recently expanded to incorporate some of the industry’s brightest minds. We function with a commitment to offer you the most competitive edge in today’s digital equestrian landscape.

Our team includes a front-end creative team with over two decades of experience and an incredible new programming team backed by an education from MIT’s Computer Science and Artificial Intelligence Laboratory. Many of us love horses; many of us prefer code. Either way, we are driven by a complete dedication to our respective obsessions. 

We use cutting-edge technologies such as AI-powered interactive chats, which offer real-time assistance and engagement to your clients, enriching their user experience. 

We embrace innovation and smart solutions to ensure our clients stay ahead in this rapidly evolving digital space.

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All the products on this website can be customized with your logo. Some products (like grooming tools) are customized using engraving. Other products are customized using embroidery. In order to place an order for branded products, we need to have your logo on file. You can also order products without customization. 

Most products have a tiered pricing option with discounts that will be applied in your cart. All items are available as horse show awards.

If the products you are ordering are being engraved, there is no cost to add your file to our system; send your logo to and enter your farm name when prompted after you select “YES” to customization on the product you are purchasing. The option to add your farm name will appear once you confirm you want customization. 

If you are ordering apparel, stable accessories or horse wear that requires embroidery, you will need to either send us your stitch file (.DST file – no additional charge) or pay for an embroidery package. Packages range from $125 to $425 depending on how many stitch file sizes you require. 

Once your logo is on file for embroidery, you are not required to pay for digitizing again and can have access to your files at any time.

All questions related to your logo and starting an account can be directed to or you can open an online chat.


  • One-on-one design consultant and illustrator
  • Presented in hand-illustrated format
  • Priority service: 4-6 weeks
  • Custom color palette
  • Design is based on a comprehensive questionnaire
  • Competition is researched so we can strategically position your new brand
  • Up to Three concepts provided based on your questionnaire answers
  • Up to six revisions to your selected concept
  • Files are prepared in multiple color options and composition variations (stacked, horizontal)


  • Assigned to designated illustrator
  • Designs are presented in digital format
  • Custom colour palette
  • Timeline: 8-10 weeks
  • Design is based on a comprehensive questionnaire and the process is collaborative
  • Up to Two concepts provided based on your questionnaire answers
  • Up to four revisions to your selected concept
  • Files are provided in the colors of the version you select
  • All design files (.jpg, .png, .eps. .ai. .pdf, .ai)s

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