Live A Beautifully Branded Equestrian Lifestyle™

Live A Beautifully Branded Equestrian Lifestyle™

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Transformative Technology for Equestrian Business

Impactful AI is a mastery between both human intelligence and artificial intelligence. 

At SP RHODES, we define this as real intelligence. 

Our team includes both system engineers and AI specialists who are part of the latest beta testing programs in AI. We are also academics with a strong background on AI tech from MIT.

What is AI?

AI, at its core, revolves around machine learning. Rather than independent thought, AI relies on data provided by humans to produce predictive responses to our questions. 

AI can help us create efficiencies, improve our marketing efforts and create custom built systems that work on our behalf to solve everyday stress points in equestrian business. The weakest part of business are usually related to issues around cost leadership, differentiation, and focus. We can help identify where you can implement AI to reduce overall costs, surpass your competition and offer superior client experiences. 

We fuel our AI with an extensive database of industry-specific information. This empowers us to produce big data-driven predictions to support our clients’ business growth, minimize decision-making errors, and simplify complex tasks, such as horse show scheduling. Much of what we do now is centered around technology and without the latest knowledge, it is easy to be left behind. 

We use our AI to generate images using special queries that are proprietary to SP RHODES. These queries are anchored in both our present experience and historical data from the equestrian sport realm, providing relevant and insightful images.

We are the first company globally to offer equestrian-specific AI led by our founder, Elizabeth Rhodes, who has recently transitioned to the position of CTO (Chief Technology Officer) in an effort to bring equestrian sport up-to-date with transformative technology.  

Taking Strides Towards Your Future: Every Step Counts

Exercise your muscle of technology so it can get stronger.

At SP RHODES, we are propelling the equestrian sport industry into the future with tailored technology solutions. By helping equestrian business enhance productivity, minimize costs, and sharpen competitive advantage, we are unveiling a new era of efficiency and growth in our industry.

While AI might seem straightforward in media portrayal, realizing its full potential requires expert guidance. That’s where we step in.

We are proud to offer comprehensive, custom AI technology services, specifically focused on equestrian sport. Our team includes dedicated system and AI engineers, and beta-testers who are pushing boundaries in AI-generated images and data sets, backed by MIT education. 

We are already currently working with horse shows to increase efficiencies and reduce costs. Smaller equestrian business can also benefit from various solutions. You can book a consultation to discuss how AI can be helpful.

No More Photoshoots; Expensive Product Photography or Travel Expenses.

Imagine the ability to capture stunning product photos without the hefty costs and uncertainties of extensive photoshoots. Envision training an AI system to understand your unique brand aesthetic and consistently generate high-quality images that faithfully represent your products.

At SP RHODES, we pioneer in offering this extraordinary opportunity. By providing custom-curated images, we elevate your equestrian brand to an unprecedented level of quality and distinction. Join us on this innovative journey and let us redefine the visual representation of your equestrian brand.

Send Us a Message to Explore How AI can Help Your Equestrian Business

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All the products on this website can be customized with your logo. Some products (like grooming tools) are customized using engraving. Other products are customized using embroidery. In order to place an order for branded products, we need to have your logo on file. You can also order products without customization. 

Most products have a tiered pricing option with discounts that will be applied in your cart. All items are available as horse show awards.

If the products you are ordering are being engraved, there is no cost to add your file to our system; send your logo to and enter your farm name when prompted after you select “YES” to customization on the product you are purchasing. The option to add your farm name will appear once you confirm you want customization. 

If you are ordering apparel, stable accessories or horse wear that requires embroidery, you will need to either send us your stitch file (.DST file – no additional charge) or pay for an embroidery package. Packages range from $125 to $425 depending on how many stitch file sizes you require. 

Once your logo is on file for embroidery, you are not required to pay for digitizing again and can have access to your files at any time.

All questions related to your logo and starting an account can be directed to or you can open an online chat.


  • One-on-one design consultant and illustrator
  • Presented in hand-illustrated format
  • Priority service: 4-6 weeks
  • Custom color palette
  • Design is based on a comprehensive questionnaire
  • Competition is researched so we can strategically position your new brand
  • Up to Three concepts provided based on your questionnaire answers
  • Up to six revisions to your selected concept
  • Files are prepared in multiple color options and composition variations (stacked, horizontal)


  • Assigned to designated illustrator
  • Designs are presented in digital format
  • Custom colour palette
  • Timeline: 8-10 weeks
  • Design is based on a comprehensive questionnaire and the process is collaborative
  • Up to Two concepts provided based on your questionnaire answers
  • Up to four revisions to your selected concept
  • Files are provided in the colors of the version you select
  • All design files (.jpg, .png, .eps. .ai. .pdf, .ai)s

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