AI, at its core, revolves around machine learning. Rather than independent thought, AI relies on data provided by humans to produce predictive responses to our questions. 

AI can help us create efficiencies, improve our marketing efforts and create custom built systems that work on our behalf to solve everyday stress points in equestrian business. The weakest part of business are usually related to issues around cost leadership, differentiation, and focus. We can help identify where you can implement AI to reduce overall costs, surpass your competition and offer superior client experiences. 

We fuel our AI with an extensive database of industry-specific information. This empowers us to produce big data-driven predictions to support our clients’ business growth, minimize decision-making errors, and simplify complex tasks, such as horse show scheduling. Much of what we do now is centered around technology and without the latest knowledge, it is easy to be left behind. 

We use our AI to generate images using special queries that are proprietary to SP RHODES. These queries are anchored in both our present experience and historical data from the equestrian sport realm, providing relevant and insightful images.

We are the first company globally to offer equestrian-specific AI led by our founder, Elizabeth Rhodes, who has recently transitioned to the position of CTO (Chief Technology Officer) in an effort to bring equestrian sport up-to-date with transformative technology.