Live A Beautifully Branded Equestrian Lifestyle™

Live A Beautifully Branded Equestrian Lifestyle™

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Capital for Equestrian Start-Ups

Aim Your Mallet with Precision the First Time

At SP RHODES, we understand that the equestrian industry is a unique and thriving sector that holds numerous untapped opportunities. Leveraging our vast experience in equestrian sport and a profound understanding of investment dynamics, we are pleased to offer bespoke Angel Investing exclusively designed for equestrian start-ups.

SP RHODES Best Quality Equestrian Team Gear

Start-Up Capital

We believe in nurturing innovation, fostering growth, and driving change. Our dedicated team, armed with keen industry insight and financial acumen, is on the lookout for promising equestrian start-ups to invest in and support. We aren't merely investors; we see ourselves as partners on your journey to success, providing not just capital, but also industry connections, strategic advice, and our comprehensive suite of services tailored to your unique needs.

Core Competency

Whether you're aiming to launch an innovative equine product, an equestrian-themed tech platform, or a service targeting the equestrian community, we’re here to help. We understand the intricacies of the equestrian business and, more importantly, the passion behind it. Our goal is to empower you to transform your innovative ideas into a sustainable, profitable, and impactful business.

We Support Your Process

Our commitment to you extends beyond financial investment. As seasoned entrepreneurs ourselves, we're here to share our business acumen, strategic foresight, and a wealth of experience within the equestrian industry. With our robust network of connections across various industry sectors, we can open doors to potential partnerships, lucrative markets, and premium clientele.

Our Team Includes Accredited Investors

We are seasoned entrepreneurs who have a proven track record of successfully building and selling businesses in a wide range of industries.

A combined wealth of experience, industry insights, and strategic acumen provide a well-rounded approach to business development and growth.

A strong team, we believe, must be multifaceted, mirroring the complexities of running a successful enterprise.Our team includes expertise from various domains of business, offering comprehensive and diverse perspectives.

We recognize the importance of including legal and accounting insights in our decision-making process. Our legal experts ensure our business operations and transactions comply with relevant laws and regulations, while our accounting professionals provide accurate financial information and strategic advice for fiscal responsibility and sustainability.

Together, we operates in synergy, leveraging their diverse skill sets to build, grow, and successfully exit businesses. Our comprehensive approach is a testament to the power of diversity in team composition for entrepreneurial success.

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The Process.

1. Non-Disclosure

By signing an NDA, we agrees not to disclose or use the proprietary information you share for any purpose other than evaluating the potential investment. We operate with confidentiality in all investment opportunities in perpetuity.

2. Screeing

Initial screening involves reviewing a your executive summary or pitch deck, and considering factors such as competition, product or service, market size, and team.

3. Due Diligence

This involves a detailed analysis of your business model, potential incumbents, product, team, financials, and legal standing. This process aims to validate the information you present and assess the potential risks and returns of the investment.

4. Valuation

As part of an investment decision the value of your start-up needs to be determined. Valuing a start-up can be challenging, especially in its early stages with no track record of revenues or profits. Various methods are used, including comparable company analysis, discounted cash flow analysis, or the venture capital method.

5. Investment Decision

After the due diligence and valuation, a decision of whether or not to invest is made. This decision considers the potential return on investment, the risks involved, and how the investment fits into the current portfolio of investments.

6. Deal Structuring

Once it is decided to proceed, the next step is to structure the deal. This involves determining the investment amount, the equity stake, and any other terms of the investment. These terms are outlined in a term sheet.

7. Legal Documentation and Closing

Once the terms of the deal have been agreed, legal documents need to be drafted and signed. These documents often include an investment agreement and a shareholders’ agreement. Once the documents are signed and the investment is transferred, the deal is closed.

8. Post-Investment Management

After the investment, the investor often takes on a role in guiding and monitoring the startup. This could involve becoming a board member, offering mentorship, or providing additional resources and networking opportunities. The investor will also need to monitor the investment for potential exit opportunities, such as a sale of the company

We Work With Gamechangers.

SP RHODES only partners with clients who are growth oriented and have a bold vision for the future in equestrian sport.

Legal Disclaimer

This website is for informational purposes only and does not constitute an offer or solicitation to sell shares or securities in any company or any related or associated companies. Any such offer or solicitation will be made only by means of a company’s confidential Offering Memorandum and in accordance with the terms of all applicable securities and other laws.

None of the information or analyses presented are intended to form the basis for any investment decision, and no specific recommendations are intended. Accordingly, this website does not constitute investment advice or counsel or solicitation for investment in any security. This website does not constitute or form part of, and should not be construed as, any offer for sale or subscription of, or any invitation to offer to buy or subscribe for, any securities, nor should it or any part of it form the basis of, or be relied on in any connection with, any contract or commitment whatsoever.

The materials on this website are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, non-infringement of intellectual property, or fitness for any particular purpose. In no event shall our company or its agents or officers be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information) arising out of the use of or inability to use the materials, even if our company has been advised of the possibility of such damages.

Your use of this website is subject to, and constitutes acknowledgement and acceptance of, our Terms of Use. It is your responsibility to evaluate the accuracy, completeness, or usefulness of any information, opinion, advice or other content available through this website.

This website is not intended for any use that may be contrary to any law, regulation, or governmental policy. Our company operates under the laws of the State of Florida, United States of America.

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All the products on this website can be customized with your logo. Some products (like grooming tools) are customized using engraving. Other products are customized using embroidery. In order to place an order for branded products, we need to have your logo on file. You can also order products without customization. 

Most products have a tiered pricing option with discounts that will be applied in your cart. All items are available as horse show awards.

If the products you are ordering are being engraved, there is no cost to add your file to our system; send your logo to and enter your farm name when prompted after you select “YES” to customization on the product you are purchasing. The option to add your farm name will appear once you confirm you want customization. 

If you are ordering apparel, stable accessories or horse wear that requires embroidery, you will need to either send us your stitch file (.DST file – no additional charge) or pay for an embroidery package. Packages range from $125 to $425 depending on how many stitch file sizes you require. 

Once your logo is on file for embroidery, you are not required to pay for digitizing again and can have access to your files at any time.

All questions related to your logo and starting an account can be directed to or you can open an online chat.


  • One-on-one design consultant and illustrator
  • Presented in hand-illustrated format
  • Priority service: 4-6 weeks
  • Custom color palette
  • Design is based on a comprehensive questionnaire
  • Competition is researched so we can strategically position your new brand
  • Up to Three concepts provided based on your questionnaire answers
  • Up to six revisions to your selected concept
  • Files are prepared in multiple color options and composition variations (stacked, horizontal)


  • Assigned to designated illustrator
  • Designs are presented in digital format
  • Custom colour palette
  • Timeline: 8-10 weeks
  • Design is based on a comprehensive questionnaire and the process is collaborative
  • Up to Two concepts provided based on your questionnaire answers
  • Up to four revisions to your selected concept
  • Files are provided in the colors of the version you select
  • All design files (.jpg, .png, .eps. .ai. .pdf, .ai)s

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