AWARD-WINNING
Equestrian Logo Design
Live A Beautifully Branded Equestrian Lifestyle™
THE POWER OF CONNECTION
Riders and horse enthusiasts come to us to express their connection to horses through custom illustration—stories and bonds already deeply formed. Custom Equestrian Logo Design is our First Connection with you and the foundation of a collaborative journey. We will help bring your brand to life with farm signage, business cards, websites, and rider apparel. By the time your design is complete, we will know your brand well enough to guide you seamlessly into the next chapter— Living A Beautifully Branded Equestrian Lifestyle™.
PROFESSIONAL BRANDING BEYOND EQUESTRIAN
Our expertise extends beyond the equestrian industry. We provide professional-level branding and messaging solutions for large enterprise brands across diverse sectors. From strategic brand positioning and identity development to tailored messaging frameworks, our team delivers results that drive engagement and create lasting impressions. Whether your focus is equestrian or global enterprise, we ensure your brand stands out with clarity, consistency, and impact.
HOW ARE WE QUALIFIED?
WE ATTRACT TALENT - WE KNOW HORSES - WE ARE AWARD WINNING
Our graphic design and illustration team was recognized the prestigious Vetty Award amongst a field of highly-skilled marketing agencies for our work in companion animal branding and strategy.
BRANDING PACKAGES
Option 1: $499
THE MONOGRAM
This level of service is perfect for an individual who wants to create a personal brand using their initials. We will work with you to choose a font and embellish your letters with horse-inspired elements based on your personal preference.
This logo style is low-risk with low-exposure and does not require trademarking.
WHAT’S INCLUDED:
- Assigned to professional illustrator
- Timeline: 2-3 weeks
- Designs are presented in digital format
- Custom colour palette
- Design is based on a proprietary questionnaire
- Up to 3 concepts provided based on your questionnaire answers
- Up to three revisions to your selected concept
- Files are provided in the colors and orientation of your selected version
- All design files (.jpg, .png, .eps. .ai. .pdf, .ai)
- Full ownership is assigned
Option 2: $990
THE FARM
This level of service is suitable if you have a small private farm or small boarding facility. If you won’t be using your new equestrian logo to sell products, services or attend rated horse shows this is the perfect option. This is a low-risk, and low-exposure so trademarking is optional.
WHAT’S INCLUDED:
- Assigned to professional illustrator
- Timeline: 8-10 weeks
- Designs are presented in digital format
- Custom colour palette
- Design is based on a proprietary questionnaire
- Up to 4 concepts provided based on your questionnaire answers
- Up to three revisions to your selected concept
- Files are provided in the colors and orientation of your selected version
- All design files (.jpg, .png, .eps. .ai. .pdf, .ai)
- Full ownership is assigned
Option 3: $1,550
THE BUSINESS
- Assigned to professional illustrator and brand strategist
- Timeline: 6-8 weeks
- Designs are presented in hand-illustrated format
- Additional abbreviated icon of your design will be provided for use
- We will research the name and the elements you want as part of your new brand to ensure we are not in violation of existing trademarks
- Custom colour palette with Pantone colors outlined
- Thread colors provided for embroidery
- Design is based on a comprehensive questionnaire
- Up to 10 concepts provided based on your questionnaire answers
- Up to 8 revisions to your selected concept
- Files are provided in multiple color versions with two orientations an icon version.
- All design files (.jpg, .png, .eps. .ai. .pdf, .ai)
- Full ownership is assigned
Option 4: $2,950
THE BRAND
If you are planning to launch a new brand for reselling products or services, this approach offers the most flexibility. Creating a commercial brand that places its logo directly on products carries higher stakes, so careful planning is essential.
We recommend securing a trademark for your brand once it’s finalized, and we’ll guide you through every step of that process. Additionally, our team will consult with you to develop a logo style that aligns with your brand’s goals, ensuring it delivers maximum impact across your product line.
WHAT’S INCLUDED:
- Assigned to professional illustrator
- Timeline: 10-12 weeks
- Designs are presented in digital format
- Custom colour palette
- Design is based on a proprietary questionnaire
- Up to 12 concepts provided based on your questionnaire answers
- Up to 13 revisions to your selected concept
- Files are provided in the colors and orientation of your selected version
- All design files (.jpg, .png, .eps. .ai. .pdf, .ai)
- Full ownership is assigned
- Brand book is provided for distribution amongst your team and other vendors
- Trademark consultation
Option 5: Based on SOW
THE ENTERPRISE
THE PROCESS
1
Finalize your equestrian logo design package.
2
We send you our contract to sign
3
Once the contract has been signed we send an invoice for the full amount. Our contract is a two-way contract and holds our team accountable.
4
Once payment is received, we issue our questionnaire.
5
You fill out the questionnaire online and submit it through our system.
6
We review your answers and if we don’t have questions, the team will let you know and proceed with ideas. If we have questions we will ask for clarification.
7
Concepts will be presented within the time allowed based on the contract and level of service.
8
We make changes based on your feedback. Number of revisions is based on the package you choose. We typically get approvals after three rounds of changes.
10
You decide on your final logo version and we will send your files within 5 business days.
Low engagement is costing you money—and it often comes down to how your brand is perceived. Riders are drawn to teams that look polished, professional, and visually cohesive. A well-designed logo and consistent branding across gear, banners, and social media create an identity that riders are proud to represent. When your team looks unified and stylish, it attracts more talent, builds loyalty, and leaves a lasting impression in the competitive equestrian world. Don’t underestimate the power of optics—invest in a brand that riders want to be part of.
You are losing credibility with every unoriginal or clipart-based logo. In an industry built on prestige, trust, and excellence, your logo is often the first impression clients have of your business. A generic or poorly designed logo sends the message that details don’t matter—and if you are cutting corners on your brand, clients might wonder where else you’re doing the same. Investing in a professionally designed logo shows your commitment to quality, attention to detail, and pride in your business. Your brand deserves to look as exceptional as the services you provide.
You are missing out on valuable exposure and reach. A strong equestrian brand isn't just about looking good—it sparks excitement, builds loyalty, and creates a connection with your audience. The better your branding, the more enthusiasm it generates, driving riders, sponsors, and fans to engage and share your story. A polished, professional image doesn’t just open doors—it keeps them open, ensuring your brand stands out in a competitive industry. Don’t settle for average; invest in a brand that commands attention and drives growth.
You are missing a key opportunity to create an unforgettable brand experience for your audience. Custom blankets, jackets, and ball caps aren't just gear—they are walking billboards for your stable and a source of pride for your team. A well-designed logo ensures every piece of branded merchandise looks polished, professional, and cohesive. Riders want to represent a brand that feels exclusive and visually striking, both in and out of the arena. Don’t let a weak design hold you back—invest in a logo that transforms every product into a statement piece.
