AWARD-WINNING

Our illustration team is based in North America. Our team of experts have graduate-level art education and a strong understanding of equestrian marketing and strategy. Our designers study horse conformation and have access to a full team of equine experts to consult on both discipline- and breed-specific details. If you are breeding Arabian horses, we will understand the definition of jibbah. If you are selling hunters, we understand the value of square knees, an attractive head and a beautiful bascule. 

Equestrian logo design is unique in that logos need to be designed with end-use in mind. That means the illustration team you hire needs to be forward-thinking in how they approach basic design principles. Not all logo designs are suitable for embroidery. All equestrians need logos that suit their use.

An equestrian logo design is only as good as your ability to use it.  Our specialty here at SP RHODES are logos built for utility.  

We use a proprietary logo questionnaire to know you better. What you like, what you don’t like, your style and how you live your equestrian lifestyle. Our specialty is piecing together the information you provide and assembling it into intelligent illustrations. Our proprietary logo questionnaire purpose-built to gather the information we need for a successful result. 

Asking the right questions is a uniquely powerful tool for unlocking valuable information. The right questions spur learning and the exchange of ideas. They also build rapport and trust. A psychology-based approach to asking the right questions has been the magic formula to our development of beautiful and useful equestrian logos

Once you submit your logo questionnaire, you will be assigned a professional designer. You can call, email, text or contact your designer whenever you need to. 

Together, you will collaborate and get to know one another. You will engage in a feedback process that results in a final logo version you love. 

Now that our team knows your design aesthetic well, you can consider working with your personal design assistant on a farm sign, rider wear or other branded products. No need to explain what you like, don’t like or your color scheme. Although there is no obligation to use your logo on our products or for additional services, we can assure you that living a beautifully branded equestrian lifestyle is much easier when working with a team who already understand your intentions. 

We communicate frequently, are easily accessible and will always reply to your emails. If for some reason you can’t get in touch via email we have three different chat resources you can connect with – Facebook, our online chat and Skype.  While we do our part to be full participants in your logo design process, we ask the same of you. Our logo design contract will be signed before we proceed and all expectations, timelines and costs will be outlined with transparency in an easy-to-read format. 

Many of our equestrian logo customers have other businesses outside of horses. Construction logos, real estate logos, apparel companies, veterinarians, medical practices and more. If you are looking for a business logo that will be unique and original, send us a message.