Live A Beautifully Branded Equestrian Lifestyle™

Live A Beautifully Branded Equestrian Lifestyle™




Putting ethics at the heart of our business conduct is a powerful moral commitment and the principle of trust is essential to the sustainable development of our business. This culture of integrity is of course based on compliance with laws and regulations, but equally on commitment to the values of our Group. It must be embodied by every one of SP RHODES’S employees in their daily activities, whatever their nationality, location, position or seniority in our business.

Our Code of Ethics has defined the major principles which frame and guide our daily actions and has been the foundation for our continued success. This Code provides a framework for what is expected from each of us in our day-to-day professional activities, and how we conduct ourselves with our employees, customers, shareholders and business partners. It also defines our commitment to the environment, which we are dedicated to protecting and on which we wish to minimize our impact.

The Code of Ethics provides us with the  opportunity  to  focus on  what  shapes  our ethical approach to respecting and honouring the position we have assumed in our industry,  at a time when our transformation into a true player in the equestrian sport sector has been achieved. The Code of Ethics powerfully reaffirms our commitment to respect for one another. We are deeply dedicated to building a supportive environment with a special focus on embracing neurodiversity and providing opportunities for highly-creative individuals who have always seen themselves beyond the four walls of corporate life. Our offices are purpose-built to encourage the creative process and this has been fundamental in our ability to scale and retain our highly-creative senior staff. 

Our Code is a guide intended to provide a framework for all our activities, and to protect SP RHODES in its success and longevity. 




Maintain transparency, honestly and clear communication in the workplace. Maintain transparency, honestly and clear communication with our clients.


Seniority does not give employees the right to assert dominance over others. We are equal, irrespective of our position. We work together in pursuit of a common goal.


We work in a human environment in an industry that is driven by emotion. Our responses to one another and to our customers must remain objective in an effort to get the job done. 


Client confidentiality, company confidentiality and employee confidentiality is paramount. Many of our Private Clients choose SP RHODES because they are high-profile and require discreet service. Many of our brainstorming sessions detail trade secrets; many of our employees are quiet types with vivid imaginations.
Respect this. We have a zero-tolerance policy when it comes to breach of confidentiality.


When we employ new staff, onboard new clients or reveal new ideas, it is always with the intention of growth. We foster an inclusive and wholistic approach to our business. When we grow, you grow; when we win, you win. We believe that success can only be achieved when everyone is motivated to achieve a common goal. No one should ever feel left behind. 


Because we foster an environment that includes neurodiversity, communication styles vary. Respect different communication styles.


The SP RHODES universe orbits around the love for our horses, dogs and other four-legged creatures. We expect all our staff to respect all living things and show kindness and respect when in the presence of the creatures that employ us. Dogs frequently do the rounds in our offices and this is purpose-built to give our staff the reprieve and connection that comes with an animal-friendly environment. Be kind to our natural world; it has a lot to teach.


Be direct with customers and your co-workers. Intonations are not always understood.

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All the products on this website can be customized with your logo. Some products (like grooming tools) are customized using engraving. Other products are customized using embroidery. In order to place an order for branded products, we need to have your logo on file. You can also order products without customization. 

Most products have a tiered pricing option with discounts that will be applied in your cart. All items are available as horse show awards.

If the products you are ordering are being engraved, there is no cost to add your file to our system; send your logo to and enter your farm name when prompted after you select “YES” to customization on the product you are purchasing. The option to add your farm name will appear once you confirm you want customization. 

If you are ordering apparel, stable accessories or horse wear that requires embroidery, you will need to either send us your stitch file (.DST file – no additional charge) or pay for an embroidery package. Packages range from $125 to $425 depending on how many stitch file sizes you require. 

Once your logo is on file for embroidery, you are not required to pay for digitizing again and can have access to your files at any time.

All questions related to your logo and starting an account can be directed to or you can open an online chat.


  • One-on-one design consultant and illustrator
  • Presented in hand-illustrated format
  • Priority service: 4-6 weeks
  • Custom color palette
  • Design is based on a comprehensive questionnaire
  • Competition is researched so we can strategically position your new brand
  • Up to Three concepts provided based on your questionnaire answers
  • Up to six revisions to your selected concept
  • Files are prepared in multiple color options and composition variations (stacked, horizontal)


  • Assigned to designated illustrator
  • Designs are presented in digital format
  • Custom colour palette
  • Timeline: 8-10 weeks
  • Design is based on a comprehensive questionnaire and the process is collaborative
  • Up to Two concepts provided based on your questionnaire answers
  • Up to four revisions to your selected concept
  • Files are provided in the colors of the version you select
  • All design files (.jpg, .png, .eps. .ai. .pdf, .ai)s

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