Achieve the impulsion you need to drive your business forward. With over 30 years of business experience in luxury sport, our team can help you make decisions to improve your chances of success.
Navigating the world of equestrian business can be as challenging as training a champion. With our in-depth industry knowledge, passion for horses, and business acumen, we are here to guide you every step of the way. Whether you’re a startup equine business, an established horse breeder, or an equestrian event organizer, we provide bespoke consulting services to help you achieve your business goals.
Elevating your equestrian business requires not just vision and determination, but also the right kind of support network. Aligning yourself with people who have experience can be a critical stepping stone to your own growth and achievement. While our team has a wealth of experience, we also know that business is learning in perpetuity. We are continually upgrading our skills and pursuing new and better ways to solve complex business challenges.
We also work closely with both an acclaimed legal team and can make referrals when necessary for additional consulting.
Chief Executive Officer
Elizabeth is ingrained in the fabric of modern strategic thinking and is a recognized innovator.
Serving as the Principal at SP RHODES Equestrian Identity while also leading Module Animal Health as CEO. Her leadership in both roles enables unique synergies between traditional equestrian branding and FDA regulated animal health branding. Elizabeth’s most notable contribution surrounds brand positioning and FDA compliant branding that helped prime KindredBiosciences for a 44M acquisition of by Elanco (https://www.elanco.com/en-us/news/elanco-announces-agreement-to-acquire-kindred-biosciences).
Currently, Elizabeth is working with with Gallant Therapeutics to strengthen and reposition branding and messaging for both their therapeutics business (focusing on stem cell treatments for companion animals and horses) and their stem cell banking program. You can see one of her latest projects here.
Victor Bayani, co-founder of a transformative road cycling company, brings over thirty years of luxury athletic brand expertise to SP RHODES. He reshaped the retail cycling experience and grew his venture into a multimillion-dollar entity before his exit in 2019.
Victor has amplified numerous prestige cycling brands across North America, notably Cervélo, Cannondale and Trek. He brings to the table a global perspective from regular international travel, and lifetime of engagement in high-level sport.
Chief Financial Officer
With a rich 25-year career in finance, Lucien, a Wharton School of Business graduate, brings expertise to SP RHODES.
Having navigated Wall Street, private equity, and venture capital, he is instrumental in mentoring equestrian clients in risk management and business growth, with a focus on optimizing returns and enhancing financial health in equestrian business.
We stand at the intersection of equestrian knowledge, creative insight and mentorship. Our advisory team, enriched by hands-on experience, propels us to serve as a unique and dynamic consulting collective. Together, we aim to ignite transformative change in equestrian business.
We help develop robust business plans and strategies, advise on market entry, diversification, and provide guidance on equestrian business growth and sustainability.
We offer innovative marketing and branding tailored specifically to the equestrian market. From creating a compelling brand identity to executing effective marketing campaigns, we help you connect with your audience and stand out in the competitive equestrian landscape.
The equestrian industry brings $50 billion in direct economic impact to the U.S. economy. Unless your product or service is novel, useful and differentiated, the chances of scaling to a place where you can exit and retire is difficult. The size of our industry has no bearing on potential earnings. The one thing that does have bearing is a focus on what makes you unique through easily identifiable differentiation.
We analyze your business, equestrian market trends, and competitors to develop a comprehensive strategy aligned with your objectives based on quantifiable metrics.
We work alongside you to implement the strategy, ensuring that every step translates into tangible results. We also provide follow-up consulting to assess the impact and make necessary adjustments.
We uphold the principle that equipping you with essential success tools is vital. While it's difficult to part ways, our mission is to aid in refining your strategic direction, pinpointing areas of potential improvement, and crafting effective enhancement strategies. This empowerment fosters an environment meant to increase your chances of success.
Copyright © 2024. All rights reserved | SP RHODES Equestrian Identity, Inc. USA
A Division of Equestrian Sport Holdings
All the products on this website can be customized with your logo. Some products (like grooming tools) are customized using engraving. Other products are customized using embroidery. In order to place an order for branded products, we need to have your logo on file. You can also order products without customization.
Most products have a tiered pricing option with discounts that will be applied in your cart. All items are available as horse show awards.
If the products you are ordering are being engraved, there is no cost to add your file to our system; send your logo to equestrianlogos@sprhodes.com and enter your farm name when prompted after you select “YES” to customization on the product you are purchasing. The option to add your farm name will appear once you confirm you want customization.
If you are ordering apparel, stable accessories or horse wear that requires embroidery, you will need to either send us your stitch file (.DST file – no additional charge) or pay for an embroidery package. Packages range from $125 to $425 depending on how many stitch file sizes you require.
Once your logo is on file for embroidery, you are not required to pay for digitizing again and can have access to your files at any time.
All questions related to your logo and starting an account can be directed to equestrianlogos@sprhodes.com or you can open an online chat.
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