Live A Beautifully Branded Equestrian Lifestyle™
LEGAL · PRIVACY · DATA PROTECTION

Privacy Policy

SP RHODES Last Updated August 20, 2026

SP RHODES respects your privacy and is committed to handling personal information responsibly, transparently, and securely. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, purchase our products, request services, communicate with us, or otherwise interact with SP RHODES.

Privacy at a Glance

We collect information reasonably necessary to operate our business, process orders, provide products and services, communicate with customers, improve our website, prevent fraud, and support marketing and analytics. We do not sell personal information for monetary consideration.

01

Scope of This Privacy Policy

This Privacy Policy applies to personal information collected by SP RHODES through our websites, online store, digital forms, customer-service communications, transactions, marketing activities, and other interactions in which this Privacy Policy is referenced.

It applies to current and prospective customers, website visitors, business contacts, and other individuals who interact with SP RHODES.

This Privacy Policy does not govern websites, applications, platforms, or services operated independently by third parties. When you leave an SP RHODES website or interact directly with a third-party service, that third party's privacy policy and terms may apply.

02

Information We Collect

The information we collect depends on how you interact with us. We may collect the following categories of information.

Contact Information

Name, email address, telephone number, company or farm name, billing address, shipping address, and other contact information you choose to provide.

Account Information

Account credentials, account preferences, saved addresses, communication preferences, and information associated with your customer account.

Order & Transaction Information

Products ordered, customizations, order history, transaction amounts, payment status, shipping information, returns, refunds, and related customer-service information.

Payment Information

Payment transactions may require payment-card or other financial information. Payment information may be collected and processed directly by our authorized payment processors rather than stored directly by SP RHODES.

Customization & Project Information

Logos, artwork, embroidery instructions, colors, sizing, personalization details, project specifications, photographs, files, and other materials submitted in connection with custom products or professional services.

Communications

Emails, inquiries, form submissions, customer-service requests, survey responses, consultation information, and other communications you send to us.

Device & Usage Information

IP address, browser type, device type, operating system, referring pages, pages viewed, approximate geographic location, timestamps, interactions with the website, and similar technical and usage information.

Marketing & Preference Information

Marketing preferences, email engagement, advertising interactions, product interests, and information used to understand how customers interact with our website and content.

03

How We Collect Information

We collect personal information in several ways.

  • Directly from you when you place an order, create an account, complete a form, request a quote, submit artwork, contact us, participate in a promotion, or otherwise provide information to SP RHODES.
  • Automatically through cookies, pixels, analytics technologies, server logs, and similar technologies when you access or use our website.
  • From service providers that assist us with payments, shipping, website functionality, marketing, analytics, customer relationship management, fraud prevention, or other business operations.
  • From publicly available or business sources when reasonably necessary for legitimate business activities.
04

How We Use Personal Information

SP RHODES may use personal information for purposes including:

  • Processing, fulfilling, delivering, and administering orders;
  • Producing customized, personalized, embroidered, printed, manufactured, or otherwise made-to-order products;
  • Providing quotes, consultations, design services, and other requested services;
  • Creating and administering customer accounts;
  • Processing payments, refunds, credits, and related transactions;
  • Providing customer support and responding to inquiries;
  • Communicating about orders, projects, services, and account activity;
  • Operating, maintaining, securing, and improving our website;
  • Analyzing website traffic, usage, performance, and customer experience;
  • Personalizing content, product recommendations, and website experiences;
  • Sending marketing communications where permitted by law and in accordance with your communication preferences;
  • Measuring and improving advertising and marketing campaigns;
  • Detecting, preventing, and investigating fraud, misuse, security incidents, or unlawful activity;
  • Enforcing our agreements, policies, and legal rights;
  • Complying with tax, accounting, recordkeeping, regulatory, and legal obligations; and
  • Supporting corporate transactions such as a merger, financing, acquisition, restructuring, or sale of assets.
05

Cookies & Similar Technologies

Our website may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to operate the website, remember preferences, maintain shopping-cart functionality, understand website usage, measure performance, and support advertising and marketing.

Cookies may be placed by SP RHODES or by third-party service providers whose technologies are integrated into our website.

You may manage cookies using your browser settings and, where available, our website cookie-preference tools. Disabling certain cookies may prevent portions of the website or online store from functioning properly.

Some analytics or advertising technologies may constitute "sharing," "sale," or processing for targeted advertising under certain privacy laws even where no money is exchanged. Where applicable law provides an opt-out right, we will honor valid requests submitted through the methods described in this policy.

06

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business or provide requested products and services.

Legal & Business Disclosures

We may also disclose information if we reasonably believe disclosure is necessary to comply with law, legal process, court order, subpoena, regulatory request, or governmental investigation; protect the rights, property, security, or safety of SP RHODES, our customers, or others; investigate fraud or unlawful activity; or enforce agreements and policies.

Information may also be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction, subject to applicable law.

07

Sale of Personal Information

SP RHODES does not sell personal information to third parties for monetary consideration.

As described above, some website analytics or advertising technologies may involve disclosure of identifiers or internet activity to third parties in a manner that certain privacy laws characterize as a "sale," "sharing," or targeted advertising. Where an applicable law provides you with a right to opt out of such activity, you may submit a request using the methods described below or use available cookie preference controls.

08

Marketing Communications

If you receive promotional emails from SP RHODES, you may unsubscribe at any time by using the unsubscribe link included in the message or by contacting us.

Opting out of promotional communications does not prevent us from sending transactional or service-related communications concerning an order, account, project, payment, security matter, or other business relationship.

09

Your Privacy Choices & Rights

Depending on where you reside and the privacy laws applicable to SP RHODES and your information, you may have rights regarding your personal information.

These may include the right to:

  • Request confirmation of whether we process your personal information;
  • Request access to personal information we maintain about you;
  • Request correction of inaccurate personal information;
  • Request deletion of personal information, subject to applicable exceptions;
  • Request a portable copy of certain personal information where required by applicable law;
  • Opt out of certain targeted advertising, sale, or sharing of personal information where applicable;
  • Withdraw consent where processing is based upon consent; and
  • Opt out of promotional marketing communications.
SUBMIT A PRIVACY REQUEST Email info@sprhodes.com

Please include “Privacy Request” in the subject line and provide sufficient information for us to identify your account or interaction with SP RHODES and understand your request.

Verification

We may take reasonable steps to verify your identity before fulfilling a privacy request. We will use information provided in connection with verification only for the purpose of verifying and responding to the request, except as otherwise permitted by law.

Authorized Agents

Where applicable law permits use of an authorized agent, we may require evidence that the agent has authority to act on your behalf and may also verify your identity directly.

Appeals

Where applicable privacy law gives you a right to appeal our decision regarding a privacy request, you may submit an appeal to info@sprhodes.com with “Privacy Request Appeal” in the subject line and an explanation of the decision you wish us to reconsider.

10

Florida Privacy & Data Security

SP RHODES is based in Florida and handles personal information consistent with applicable Florida law, including applicable requirements concerning the security of personal information and notification following qualifying data-security incidents.

Florida law requires covered entities that acquire, maintain, store, or use qualifying personal information to take reasonable measures to protect and secure that information.

Florida's Digital Bill of Rights provides specified rights and obligations for businesses that meet its statutory requirements. To the extent those provisions apply to SP RHODES or a particular processing activity, SP RHODES will comply with applicable requirements.

Privacy regulation concerning the collection, processing, sharing, or sale of consumer personal data addressed by the Florida Digital Bill of Rights is regulated at the state level rather than separately by Palm Beach County.

11

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide products and services, maintain customer and transaction records, fulfill contractual obligations, comply with tax and accounting requirements, resolve disputes, protect against fraud, enforce our agreements, and satisfy legal obligations.

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal or business requirements.

12

Data Security

SP RHODES maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, destruction, use, modification, or disclosure.

These measures may include secure website connections, access controls, password protection, payment-security technologies, service-provider controls, system monitoring, backups, and other security practices appropriate to the nature of the information.

No website, database, transmission method, or information system can be guaranteed to be completely secure. You are responsible for protecting your account credentials and should notify us promptly if you believe your account or information has been compromised.

13

International & Cross-Border Processing

SP RHODES and its service providers may process or store information in the United States, Canada, or other jurisdictions in which our service providers operate.

Privacy and data-protection laws may differ between jurisdictions. Where required, we take reasonable measures designed to ensure that personal information receives appropriate protection when processed by service providers on our behalf.

14

Children's Privacy

Our website and online store are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13 in a manner prohibited by applicable law.

If you believe a child has provided us with personal information improperly, please contact us so that we can review the matter and take appropriate action.

15

Third-Party Websites & Services

Our website may contain links to websites, platforms, social networks, or services operated by third parties. SP RHODES does not control the privacy practices of independently operated third parties.

We encourage you to review the privacy policies of any third-party website or service before providing personal information directly to that party.

16

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or business operations.

When we update this policy, we will revise the “Last Updated” date displayed at the top of the page. Where required by law, we will provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

17

Contact SP RHODES

Questions about this Privacy Policy, our privacy practices, or a request concerning your personal information may be directed to:

SP RHODES Attn: Privacy & Customer Care 11496 Pierson Road, C11 Wellington, Florida 33414 United States info@sprhodes.com
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