Who is SP RHODES?
We are a Wellington Florida based agency with a mission focuses on making high-quality equestrian products and services more accessible. We are dedicated to innovation, always seeking to turn the ordinary into extraordinary. Our goal is to build and create products that excel in both performance and design.
We maintain one critical core value that is central to all we do:
We build solutions on a foundation of creative skill, well-established connections and emerging technology.
SP RHODES operates across three distinct, specialized divisions:
Professional creative services. We operate a full-service design studio, meticulously staffed with uniquely skilled creative professionals. Our team started in servicing equestrian sport but has expanded to support hundreds of corporate clients globally; both inside and outside equestrian sport. We work with everyone from animal health start-ups to large pharmaceutical companies; real estate firms, horse shows and small farms.
Retail. Our website features over 500 different products that can be customized with your logo. We specialize in laser engraving and commercial quality embroidery using the latest technology to ensure beautiful results. We also offer OEM manufacturing services for individuals looking to start a new brand or produce small run custom products for promotional distribution.
Consulting. The growth of our business is a testament to our strategic approach. Yes, our executive team are horse lovers; but we are business people first; we are disruptive strategists, MIT-educated technologists, software engineers and luxury retail superstars with over 30 years of experience. We work with some of the most prestigious horse shows and big business- connecting our clients, introducing new technologies and promoting competitive advantage. When you work with SP RHODES you share our resources. That alone is worth a conversation.
Elizabeth Rhodes
Victor S.
OUR BRAND
SP RHODES is about quality lifestyle and systematic branding.
Our icon is a symbol of leadership and strategy. Much like the King in a chess game, your brand needs to be strategically positioned for success at all times.
We use this symbol to highlight the importance of a well-planned brand strategy. Whether through quality products or emerging technology, our goal is to enhance brands to achieve excellence.
When you see our icon, think, “Incredible resource, quality experience invaluable relationships and certain growth.”
THE WORDMARK
The SP RHODES wordmark features an incomplete letter “O” that has been inspired by an ensō (“circular form”; a circle that is hand-drawn in one or two uninhibited brushstrokes) to express a moment when the mind is free to allow creativity.
It also represents the idea that great business ideas are never complete; they are perpetual. We believe in the momentum of success.
There will always be gaps in this continuum and it is our job to recognize where we can bridge these gaps through thoughtfully inspired brand implementation.
