Discovery Document Discovery Document 1. Describe the nature of the business in a way that can be woven into a mission statement. * 2. Provide information about the topography and location of this new facility. * 3. Describe how this facility/operation is unique and how it will impact the surrounding communities. * 4. List the number of barns and specific facilities that will be available on the property. * 5. What kind of horses will the facility service and what is the story behind your background with these horses? * 6. Provide as much information as you can about the various trainers/trainer who will be operating out of the facility. * 7. Who is your target audience and how does this impact the look and feel of this website? * 8. Will be announcing news frequently and if so, are you going to have a blog section on the website that you can maintain or have someone else maintain? * 9. How many social media channels will you be using and have they been set up? * 10. Provide bios of all the individuals who will be operating the facility or any other important people who are involved. * 11. Do you have sponsors who will be associated with the facility? If so, please list them below. * 12. What is the address and contact information you want listed on the website? * 13. Do you require a section on the website for special events? Example, open house, wine and cheese. * 14. If you are standing a stallion(s), list the stallions and provide information on their breeding, how it will be made available and costs. Also outline any information that may facilitate someone's decision to use your stallion(s) (temperament, etc.) * 15. What has been your involvement with horses up to now and how does that impact the knowledge necessary to run a stand-out facility? * 16. Will you be featuring any horses for sale? If so, please list them below. If not, enter "no". * 17. What style do you like? Rustic, modern, transitional? Rustic would be considered more of a woodsy traditional style. Modern would be more Miami Vice. Transitional would be Pottery Barn. * 18. Have you considered featuring a downloadable brochure for the new facility? If so, describe in brief what it would contain. If not, enter "no". * If you are human, leave this field blank. Submit