SP RHODES Was the Top Choice to Rebuild the Wellington International Website
WELLINGTON, FL — FOR IMMEDIATE RELEASE
SP RHODES, the equestrian industry’s leading provider of integrated branding, manufacturing, and technology solutions, is proud to announce its role as the technical architect and development partner behind the newly launched Wellington International website.
This project reflects SP RHODES’ expanding footprint in high-performance digital infrastructure for equestrian sport, combining deep industry insight with modern engineering.
Designed and developed over several months, the new Wellington International platform embodies SP RHODES’ commitment to building enterprise-grade digital systems tailored to the unique demands of global equestrian sport.
“Our goal was to introduce a unified digital experience for all Wellington International sub-brands; including the Winter Equestrian Festival, Adequan® Global Dressage Festival, the Annual Series and the Great Charity Challenge, into one high-performance environment. Both teams have a deep understanding of the equestrian audience and wanted to bring forward a user-centric online experience to life, says CEO, Elizabeth Rhodes.
Key enhancements include:
Modern Accessibility & Compliance
The platform adheres to current accessibility standards, incorporating improved contrast, simplified interfaces, optimized screen-reader routing, and an integrated accessibility assistant; ensuring an inclusive experience for all users.
Global Multi-Language Support
Through a robust translation system engineered and implemented by SP RHODES, the site can now be read in English, French, Spanish, and Portuguese; supporting the organization’s international rider, spectator, and sponsor community.
Unified Event Ecosystem
SP RHODES created a consolidated, scalable architecture that houses all event information and activity in one location, eliminating the need to navigate multiple independent websites.
Advanced User Experience & Navigation
The new platform features a fully re-engineered navigation system, intelligent search, optimized mobile layouts, and a redesigned content structure, allowing users to access schedules, hospitality, tickets, shopping, and venue information more efficiently.
ABOUT SP RHODES
SP RHODES is an industry-leading equestrian technology and branding company specializing in advanced digital systems, enterprise website development, brand architecture, and high-end product manufacturing. With a focus on innovation, precision, and user-centric design, SP RHODES serves some of the most influential organizations in the sport.
