Winter Equestrian Festival
Event Identity
Equestrian Logos Designed with Intention
Professional Results
SP Rhodes creates equestrian brands with personality - identities that feel polished without feeling predictable, and distinctive enough to be recognized everywhere. Whether you are a small brand looking for a brand identity or a large brand looking for enterprise level branding services, our team is here to help.
No clip-art horses. No generic crests. No copy-and-paste luxury.
Our Point of View
A logo is only the beginning.
An effective equestrian brand has to work everywhere: embroidered at two inches wide, printed on a farm sign, moving across a website, stitched onto a saddle pad, on horse show billboards, or reduced to a tiny social icon.
That is why here at SP Rhodes, we do not design logos in isolation. We design visual identities you can use everywhere. One design; multiple applications.
Good branding should feel obvious in hindsight — an undeniable reflection of your equestrian brand story.
The SP RHODES Logo Lab
One identity. Multiple Applications.
We test ideas where they actually matter — on apparel, in digital, on signage, on horses, at horse shows, and in the hands of your customers. Equestrian logos are unique in that they travel wherever you go; on your horse, on your trailer; they go everywhere.
Award-Winning by Design
Recognized by the VETTY Awards®
Great design has to do more than look good. It has to communicate, connect, and make a brand unmistakably its own.
SP Rhodes' design and illustration team was honored with a VETTY Award® for our work in companion-animal branding and strategy — recognition for creative excellence in animal-health marketing and communications.
Presented by the North American Veterinary Community, the VETTY Awards recognize outstanding work across design, advertising, digital, social, public relations, and animal-health communications.
Award-Winning Creative · Built to Be Recognized
VETTY Award® Winner
Companion-Animal Branding + Strategy
Companion-Animal Branding + Strategy
Industry Recognition
Creative excellence recognized within animal health.
Strategic Thinking
Identity work designed to communicate, not just decorate.
Real-World Results
Brand systems engineered to work across every application.
Selected Identity Work
A few brands we are proud to put our name behind.
From equestrian businesses and farms to events, veterinary brands, and lifestyle companies, every identity begins with a different story.
Global Dressage Festival
Event Identity
Turnham Green
Hunter/Jumper
Tubman Dressage
Dressage
Elevation Sport Horses
Jumper
Mangrove Equestrian
Hunter/Jumper
Unforgettable brand identities
How We Build It
A Proven Process. A Timeless Result.
Every strong identity moves through a sequence. We use each stage to sharpen the thinking, remove the obvious, and get closer to something that feels unmistakably yours.
Discover
We learn the business, audience, ambition, history, competitors, visual references, and every place the identity needs to work.
Define
We establish the positioning, personality, visual territory, tone, hierarchy, and the qualities the brand needs to communicate.
Explore
We sketch, test, simplify, exaggerate, and edit until the identity has a point of view and begins to feel unmistakably yours.
Refine
The strongest direction is engineered into a complete, technically sound system that works in digital, print, signage, and embroidery.
Release
You receive a professional identity suite, clear usage guidance, and assets ready for web, production, signage, apparel, and future growth.
From first sketch to finished identity — every step has a reason.
Branding Investment
Choose how far you want to take it.
From a professionally designed equestrian identity to a complete multi-channel brand system, every SP Rhodes engagement is built around where your brand needs to live, perform, and grow.
01
Essential Identity
$990
One-time project investment
A focused identity package for farms, professionals, equestrian businesses, and emerging brands that need a polished custom logo system.
- Brand discovery questionnaire
- Two initial logo directions
- Two refinement rounds
- Primary logo design
- Secondary logo variation
- Simple brand mark or icon
- Core color palette
- Typography recommendations
- SVG, PDF, PNG + JPG master files
- One-page logo usage reference
Most Popular
02
Signature Identity
$1,550
Complete professional identity system
For established equestrian businesses that need more than a logo: a cohesive visual language designed for digital, apparel, signage, print, and the show environment.
- Everything in Essential Identity
- Creative strategy consultation
- Three initial identity directions
- Up to three refinement rounds
- Primary + secondary logo system
- Submark, favicon or social mark
- Expanded color system
- Professional typography system
- Supporting graphic element or pattern
- Real-world brand mockups
- Mini brand standards guide
- Production-ready master files
03
Enterprise Identity
Custom
Based on client specifications and scope
Strategic identity development for organizations with multiple stakeholders, complex applications, established brand equity, or multi-channel requirements.
- Stakeholder discovery sessions
- Brand + competitive audit
- Positioning and visual strategy
- Extended creative exploration
- Full responsive identity system
- Multiple logo configurations
- Division, event or sub-brand architecture
- Advanced color + typography systems
- Custom iconography and graphic language
- Digital + physical application planning
- Comprehensive brand guidelines
- Implementation consultation
04
Brand Partnership
Custom
Ongoing creative and implementation support
For brands that want SP Rhodes involved beyond launch, providing ongoing creative direction as the identity expands across new touchpoints.
- Identity system support and expansion
- Ongoing art + creative direction
- Website design coordination
- Apparel + merchandise direction
- Horse show + event branding
- Packaging and print collateral
- Stable and environmental signage
- Campaign creative
- Social + digital brand assets
- Vendor production coordination
- Brand consistency oversight
- Priority creative support
Every project is unique. Pricing reflects the scope shown above and may change when a project includes naming, extensive illustration, trademark research, complex brand architecture, rush production, or applications outside the selected package.
The SP RHODES Methodology
One partner. Every point of the brand lifecycle.
A closed-loop ecosystem that connects strategy, brand, creative, technology, product, production, and activation.
Enter Anywhere.Access the service you need, exactly where you need it.
Exit Anywhere.Use what you need. When your project is complete, you can exit.
Return Whenever.Re-enter the loop whenever the business needs what comes next.
Discover
Understand the business, audience, market, opportunities, existing assets, products, and technology.
Define
Turn business needs into a clear strategy, direction, requirements, and roadmap.
Create
Develop the brand identity, creative assets, campaigns, content, and messaging.
Build
Transform the brand into functional technology, websites, ecommerce, tools, and digital experiences.
Produce
Bring the brand to life through products, merchandise, apparel, packaging, signage, and production.
Activate
Launch, deploy, and connect the brand across every real-world customer touchpoint.
Evolve
Measure, learn, improve, and evolve — then re-enter the ecosystem when the next need emerges.
What You Receive
A brand you can
actually use.
Everything is organized for real-world implementation, not just presentation day.
Primary logo files
Alternate logo configurations
Vector artwork
Web-ready assets
Transparent PNG files
One-color versions
Reversed versions
Embroidery-safe guidance
Color specifications
Typography standards
Clear-space guidance
Brand standards documentation
Distinctive Beats Decorative
Ready When You Are
Build something people recognize before they read the name.
New business, rebrand, event identity, farm, product line, or a brand that has simply outgrown its old look — SP RHODES can help define what comes next.
Start with a conversation. We will help determine the right level of identity development for your business.
Start a Branding Project